Notes from the build.
Practical writing on design, development, commerce and search — the same decisions we make in client projects, written down.
Real ranges for a Canadian small business website in 2026, what actually moves the number, and the costs that only show up after launch.
Most redesign traffic losses are migration mistakes, not design ones. The URL map, the redirects and the checks that keep a rebuild from starting behind.
The Core Web Vitals thresholds that matter, why your PageSpeed score is not the number to chase, and what actually makes sites slow.
A well-built site ships with most of a technical SEO audit already handled. Here is what that covers, and the part no build can do for you.
There is a real difference between a site generated by AI and a site built by senior developers using AI. The distinction shows up in what you can maintain.
New paint on a site with structural problems is money spent twice. Six honest tests for whether you need a redesign or just a tidy-up.
What actually breaks when you replatform, what each builder does to your URLs, and the migration order that keeps your search traffic intact.
Tell us what the site has to do.
Two minutes to sketch the brief. We'll come back with a scope, a timeline and a number.
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