Fix the site you have before you replace it.
Not every site needs rebuilding. Plenty of them are three fixable problems away from performing — slow pages, search foundations nobody laid, and a path to enquiry with a hole in it.
Website optimization is the work of making an existing site perform better without rebuilding it: improving load speed, fixing the technical foundations search engines read, and removing the friction between a visitor arriving and taking action. It's measured work — you get before and after numbers, not opinions.
Measured, fixed, handed back.
We measure what's actually slow, unfindable or leaking — then tell you which fixes are worth doing and which aren't. Sometimes the honest answer is that a rebuild is cheaper.
Most audits end in a PDF of things for someone else to do. We do the work: the code changes, the schema, the redirects, the page weight.
Speed, Core Web Vitals, index coverage and conversion measured before and after, so the value of the engagement isn't a matter of opinion.
Tell us what the site has to do.
Two minutes to sketch the brief. An honest scope, a timeline and a number come back — no discovery call required first.
No. These are fixed-scope engagements: we diagnose, agree the work, do it and hand it back. If you want somebody permanently on the payroll for this, hire them — you shouldn't be renting it forever.
That's most of this work. WordPress, Shopify, Webflow, Squarespace, custom builds someone else left behind — we'll tell you honestly what can be fixed in place and what can't.
If the structure and content are sound and the problems are technical, optimize. If the site doesn't describe what you sell, or every change costs money, rebuild. The diagnosis is the first thing we do, and we'll say which one you're in.
Typically two to four weeks from diagnosis to handover, depending on the platform and how much of the work has to be done carefully around live traffic.