Slow pages cost you twice.
Once when visitors leave before the page renders, and again when Google factors it into where you rank. Both are fixable, and usually not by installing another plugin.
Website speed optimization reduces the time between a click and a usable page. In practice that means cutting page weight, fixing render-blocking resources, sizing and deferring images properly, and removing the third-party scripts that quietly cost you seconds. It's measured against Core Web Vitals on real devices, not a desktop score.
Faster at the cause.
Field data from actual visitors on actual phones, not a lab score from a fast machine on fibre. The two frequently disagree, and only one of them affects rankings.
Page weight, render-blocking resources, unsized images, and the third-party tags nobody audited since 2021. Caching layers hide these problems; they don't fix them.
Some platforms have a floor you can't get under. If your theme is the problem, we'll tell you what's achievable before you pay for the work.
Tell us what the site has to do.
Two minutes to sketch the brief. An honest scope, a timeline and a number come back — no discovery call required first.
Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200ms, and a Cumulative Layout Shift under 0.1 — measured on real mobile visits. Those are Google's thresholds and they're a reasonable target, not an aspiration.
Yes, but less than people claim. Core Web Vitals are a genuine ranking signal and a tiebreaker between comparable pages. The larger effect is on conversion — slow pages lose visitors before content quality matters at all.
Usually meaningfully, yes — though there's a floor set by the theme and plugin stack. We measure first and tell you the realistic ceiling before you commit to the work.
Almost always third-party scripts and unoptimized images. A page with four tracking tags, a chat widget and a hero image exported at full resolution is heavy regardless of how little is on it.